Honorable Mention – “SERVUS Boots Spot – Build for What Matters” (USA)

Title: SERVUS Boots Spot – Build for What Matters
Runtime: 1 min
Country: USA
Director: Andrew Jowett, Brett Langolf
Placement: Honorable Mention 
Competition: September, 2025

Synopsis: New Media Spot to Relaunch a Brand – SERVUS: Built for What Matters is a branded short film that blurs the line between commercial and documentary, honoring the unsung heroes of America’s workforce. From farmers trudging through dawn-soaked fields to safety officers navigating hazardous zones, SERVUS boots have been there for over a century. Through powerful visuals, authentic environments, and a no-frills narrative voice, this film captures the spirit of protection, durability, and purpose. It’s more than marketing—it’s legacy storytelling with cinematic soul.