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Award of Excellence – “Mazda CX-60 The power of Authenticity” (Greece)
Title: Mazda CX-60 The power of Authenticity
Runtime: 1 min
Director: Theodore Tzartos
Placement: Award of Excellence
Competition: March, 2023
Synopsis: Mazda CX-60, crafted in Japan, expresses all elements of Japanese heritage, human centric technology, and respect for the environment. This philosophy was transferred in the Greek reality.
The protagonist starts his journey with the new Mazda CX-60 in the nature, returning to his village. While driving the car he relaxes and his thoughts make him appreciate all the values of life that matter and are authentic: respect for the tradition and his roots, human connections, hospitality / omotenashi, simplicity and spaces where less is more, Jinba Ittai philosophy where car and driver feel as one, admiration for the glory of nature. The ad ends with a meaningful statement: Mazda CX-60. The power of authenticity.