Award of Merit – Blissfully Ignorant (UK)

Title: Blissfully Ignorant
Runtime: 4 min
Country: UK
Director: Søren Lund
Placement: Award of Merit
Competition: September, 2021

Synopsis: There is no escape from the bad news. It’s on every news stand, every TV screen, in every conversation, on every social media page, with 24-hour news updates to remind us. There is no escape. There is a reason for this. Bad news is good business!

So just imagine how good it would feel to be totally unaware of everything? Imagine a world with no screens, no TV, no newspapers, no bad news? 

This was the thinking behind ‘Blissfully Ignorant’. 

My attempts at finding some kind of peace of mind in these modern times of polarised politics, economic turmoil, hatred, terrorism, pandemic and 24 hour TV are portrayed in this story of my personal struggle to find calm in the midst of the storm. 

The schizophrenic, extreme dynamics of the song mirror the extreme range of thoughts and emotions going on inside most people’s minds these days. Complete with the inevitable lapses of concentration that lead to the mental crashes and the distortion of inner peace. Until the next time we let ourselves “switch off, close our eyes, take a breath, and feel the benefits”…